Product Description
Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed.
Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optim… More >>

Internet Marketing: a practical approach

Product Description
Few people spend more time applying social media marketing principles than Jim Tobin, Lisa Braziel and Ignite Social Media. While some companies are still trying to understand social media, Jim and Ignite work exclusively on social media marketing with national brands. For the first time, they have shown how everyday social principles can inform leading social media marketing campaigns. Social Media is a Cocktail Party is an essential read for any marketer lookin… More >>

Social Media Is A Cocktail Party: Why You Already Know The Rules Of Social Media Marketing

Product Description
So you want an internet marketing technique that will: bring you tons of targeted traffic, but it’s free, and you can do it in about two hours a week? Writing articles is the fastest, and easiest way to get targeted traffic to your business. It will help you: *Build valuable backlinks to your website *Raise your rankings in the search engines *Brand you as an expert *Drive visitors to your site who want what you have to sell This is the only book you’ll … More >>

Cashing In On Article Writing: Internet Marketing To Go!

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Build a Solid Foundation for e-Business Success! Nothing drives an e-business like a killer marketing plan. In this eye-opening guide, Ralph “Doctor Ebiz®” Wilson shows you, step by step, how to construct an e-business marketing plan that will focus your efforts, energize your staff, and generate the sales you crave–fast! Doctor Ebiz shows you how to identify e-business opportunities, brand your Web site, and define your e-business niche. You’ll al… More >>

Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide

• ISBN13: 9780470547816
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. … More >>

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

• ISBN13: 9780470242049
• Condition: USED – VERY GOOD
• Notes:

Product Description
Suppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from the creative cubicle-dwellers as well as executives managing multimillion-dollar marketing firms. You could learn proven skills and techniques that would revolutionize your marketing efforts. That discussion is packaged in these pages. Wh… More >>

Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus

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Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Out… More >>

Outlines & Highlights for Internet Marketing: Integrating Online and Offline Strategies by Mary Lou Roberts, ISBN: 9780759392786

• ISBN13: 9780470822319
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
“We are all DigiMarketers now” – or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman’s book-shelf. –Miles Young, Chairman, Ogilvy & Mather Asia Pacific

The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportuni… More >>

DigiMarketing: The Essential Guide to New Media and Digital Marketing

Product Description
Here is commonsense advice on how to market and promote on the Internet. This book contains methods for getting the word out in cyberspace using electronic press releases, discussion groups, electronic newsletters, product giveaways, opt-in E-mail, and more. It explains sales techniques such as the puppy-dog close, 100 percent guarantees, and selling benefits rather than products. Unlike other books on this topic, this is a down-to-earth explanation of how to market… More >>

Poor Richard’s Internet Marketing and Promotions: How to Promote Yourself, Your Business, Your Ideas Online 2nd Edition

• ISBN13: 9780132255967
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
“What’s the one thing companies care about? Conversion. Getting potential customers to convert into real, actual, customers. But how do you do that in a world of Facebook, Google, YouTube, blogs, and Flickr? Mike Moran shows you how—by trying lots of little things, studying the results, learning quickly from your failures, and doing it all over again. He gives you a framework for getting over your fears of talking with your customers without a committee to protect… More >>

Do It Wrong Quickly: How the Web Changes the Old Marketing Rules