Internet Marketing: Building Advantage in a Networked Economy

Product Description
Internet Marketing: Building Advantage in a Networked Economy, 2e presents a “road-tested” framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through… More >>

Internet Marketing: Building Advantage in a Networked Economy

Building a Web Site For Dummies (For Dummies (Computer/Tech)) (Paperback)

Amazon.com Review
If you’re just getting your feet wet in Web site construction, the first big hurdle is figuring out where to start. Building a Web Site for Dummies lightens things up with humor and makes the challenge of building a site far less daunting. This book doesn’t zoom you right into coding HTML, although it covers the markup language quite well. Instead, it offers a much higher-level look at site design by examining the general questions of navigation princi (more…)

I’ve Got a Domain Name–Now What???: A Practical Guide to Building a Website and Web Presence (Paperback)

Setting up your own domain and website without a readily available office expert can be challenging, even for the technically savvy. You have to choose from multiple options, from simple to complex, to configure web technology to meet your needs. Individually, each software component is not difficult. It’s the oh-so-important details involved in putting them together that can be problematic. This book is your guide to the many technology tools that can be utilized to build yo (more…)

Building Findable Websites: Web Standards SEO and Beyond (Paperback)

This is not another SEO book written for marketing professionals.  Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:Help more people find your siteHelp users find content within your siteEncourage return visitsThe path this book travels through the villages of Web sta (more…)

The Really, Really, Really Easy Step-by-Step Guide to Building Your Own Website: For Absolute Beginners of All Ages (Step By Step Guide) (Paperback)

Many Internet users would love to have their own web page—but they haven’t the time, inclination, or budget for learning HTML or hiring professionals. This step-by-step practical guide helps them create a site from scratch, from planning the structure and registering the domain to attracting visitors and updating content. Best of all, the authors’ own supporting Web site offers free software for designing the pages, search engine optimization, and uploading the site to a server

Blueprint For Building A 6-Figure Coaching Practice: Internet Marketing For Coaches

About the Actor
Carol Solomon, Ph.D. MCC is a psychologist, master certified coach, author, and group leader. She served on the faculty of MentorCoach and as a trainer in the Authentic Happiness Coaching program. With 25 years experience in helping people find solutions and make positive life changes, Carol is a natural teacher and coach. She enjoys a thriving coaching practice and is passionate about helping others succeed. Carol has a warm and genuine personal style and an ent (more…)