The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

• ISBN13: 9780470547816
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. … More >>

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

Poor Richard’s Internet Marketing and Promotions: How to Promote Yourself, Your Business, Your Ideas Online 2nd Edition

Product Description
Here is commonsense advice on how to market and promote on the Internet. This book contains methods for getting the word out in cyberspace using electronic press releases, discussion groups, electronic newsletters, product giveaways, opt-in E-mail, and more. It explains sales techniques such as the puppy-dog close, 100 percent guarantees, and selling benefits rather than products. Unlike other books on this topic, this is a down-to-earth explanation of how to market… More >>

Poor Richard’s Internet Marketing and Promotions: How to Promote Yourself, Your Business, Your Ideas Online 2nd Edition

Marketing Management (13th Edition) (Hardcover)

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Principles of Marketing, 12th Edition (Hardcover)

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Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition (Hardcover)

Review
“A quick, practical, and extremely useful guide to word of mouth marketing.”— Emanuel Rosen, author of The Anatomy of Buzz “As I read through Word of Mouth Marketing I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business. This one’s worth your time.”— Jonah Bloom, Executive Editor, Advertising Age “It’s brief. It’s elementary. It’s obvious. But the Truth often (more…)

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Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials–and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing’s text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today’s competitive busines (more…)

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness (Paperback)

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies (more…)

Create Your Own Website (4th Edition) (Paperback)

Build a great personal or business website… absolutely no experience needed!   Why pay a professional web developer? If you can use a word processor, you can do it yourself! This package contains all the software, templates, and simple step-by-step instructions you need to build a great site in practically no time!   Build sites like these using our professional-quality templates: -Family sites -Hobby sites -Community and nonprofit sites -Online storefronts that accept c (more…)

3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success (3g Marketing on the Internet: Third Generation Internet Marketing) (Paperback)

For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company’s foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, co (more…)

Internet Measurement: Infrastructure, Traffic and Applications (Kindle Edition)

Review
“The book will be a valuable resource for students and researchers starting to work on internet measurements.” (IEEE Network Magazine, May/June 2007)

Although the Internet is now a planet-wide communication medium, we have remarkably little quantitative understanding of it. This ground breaking book provides a comprehensive overview of the important field of Internet Measurement, and includes a first detailed look at three areas: * measurements of Internet infrastruc (more…)