Social Media Is A Cocktail Party: Why You Already Know The Rules Of Social Media Marketing
March 7, 2010 by ulink2
Filed under Viral Marketing
Product Description
Few people spend more time applying social media marketing principles than Jim Tobin, Lisa Braziel and Ignite Social Media. While some companies are still trying to understand social media, Jim and Ignite work exclusively on social media marketing with national brands. For the first time, they have shown how everyday social principles can inform leading social media marketing campaigns. Social Media is a Cocktail Party is an essential read for any marketer lookin… More >>
Social Media Is A Cocktail Party: Why You Already Know The Rules Of Social Media Marketing
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
March 4, 2010 by ulink2
Filed under Viral Marketing
- ISBN13: 9780470547816
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. … More >>
DigiMarketing: The Essential Guide to New Media and Digital Marketing
March 1, 2010 by ulink2
Filed under Viral Marketing
- ISBN13: 9780470822319
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
“We are all DigiMarketers now” – or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman’s book-shelf. –Miles Young, Chairman, Ogilvy & Mather Asia Pacific
The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportuni… More >>
DigiMarketing: The Essential Guide to New Media and Digital Marketing
Social Media Marketing: An Hour a Day (Paperback)
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measuremen (more…)
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Paperback)
August 5, 2009 by ulink2
Filed under Internet Marketing
From Publishers WeeklyStarred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revolution) and direct mail (digitally replaced by spam), the imminent fall of traditional mass (more…)