The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
March 4, 2010 by ulink2
Filed under Viral Marketing
- ISBN13: 9780470547816
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. … More >>
Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus
March 3, 2010 by ulink2
Filed under Viral Marketing
- ISBN13: 9780470242049
- Condition: USED – VERY GOOD
- Notes:
Product Description
Suppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from the creative cubicle-dwellers as well as executives managing multimillion-dollar marketing firms. You could learn proven skills and techniques that would revolutionize your marketing efforts. That discussion is packaged in these pages. Wh… More >>
Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus
Outlines & Highlights for Internet Marketing: Integrating Online and Offline Strategies by Mary Lou Roberts, ISBN: 9780759392786
March 2, 2010 by ulink2
Filed under Viral Marketing
Product Description
Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Out… More >>
Poor Richard’s Internet Marketing and Promotions: How to Promote Yourself, Your Business, Your Ideas Online 2nd Edition
February 28, 2010 by ulink2
Filed under Viral Marketing
Product Description
Here is commonsense advice on how to market and promote on the Internet. This book contains methods for getting the word out in cyberspace using electronic press releases, discussion groups, electronic newsletters, product giveaways, opt-in E-mail, and more. It explains sales techniques such as the puppy-dog close, 100 percent guarantees, and selling benefits rather than products. Unlike other books on this topic, this is a down-to-earth explanation of how to market… More >>
Internet Marketing: Integrating Online and Offline Strategies
February 20, 2010 by ulink2
Filed under Viral Marketing
Product Description
This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or as a channel of distribution-is only one component of the contemporary marketer’s arsenal. The key iss… More >>
Internet Marketing: Integrating Online and Offline Strategies
Online Marketing Success Stories: Insider Secrets, from the Experts Who Are Making Millions on the Internet Today (Paperback)
August 9, 2009 by ulink2
Filed under Internet Marketing
Review
“The most comprehensive, user-friendly, and information-rich collection of actual online marketing success strategies, tips, and case studies ever assembled. ÝThis highly detailed information can be adapted readily to any successful online marketing campaigns.” — Bruce C. Brown
This new book by Atlantic Publishing Company entitled Online Marketing Success Stories Insider Secrets, from the Experts who are Making Millions on the Internet Today, will give you real life (more…)
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Paperback)
August 5, 2009 by ulink2
Filed under Internet Marketing
From Publishers WeeklyStarred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revolution) and direct mail (digitally replaced by spam), the imminent fall of traditional mass (more…)
3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success (3g Marketing on the Internet: Third Generation Internet Marketing) (Paperback)
August 4, 2009 by ulink2
Filed under Internet Marketing
For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company’s foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, co (more…)