M: Marketing w/Review Cards & OLC Access Card (Paperback)

M:MARKETING is the newest Principles of Marketing textbook on the market, and was created with students’ and professors’ needs in mind. The content is the same as in the hard bound Grewal/Levy 1/e, except that a few of the chapters are combined. Students receive a cost-effective, easy to read text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information we (more…)

Social Media Marketing: An Hour a Day (Paperback)

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measuremen (more…)

Creating Web Sites: The Missing Manual [ILLUSTRATED] (Paperback)

Amazon.com ReviewGet everything you need to plan and launch a web site, including detailed instructions and clear-headed advice on ready-to-use building blocks, powerful tools like CSS and JavaScript, and Google’s Blogger. The thoroughly revised, completely updated new edition of Creating a Web Site: The Missing Manual explains how to get your site up and running quickly and correctly. 5 Tips for Budding Web Site Creators By Matthew MacDonald These days, aspiring Web site creators l (more…)

Website Optimization: Speed, Search Engine & Conversion Rate Secrets (Paperback)

Remember when an optimized website was one that merely didn’t take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from pr (more…)

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! (Paperback)

From Library Journal
Ries and Trout, authors of some of the most popular titles in marketing published during the last decade ( Marketing Warfare , LJ 10/15/85; Positioning: The Battle for Your Mind , Warner, 1987; and Bottom-Up Marketing , McGraw, 1989), continue the same breezy style, with lots of anecdotes and insider views of contemporary marketing strategy. The premise behind this book is that in order for marketing strategies to work, they must be in tune with some quintessent (more…)

Building a Web Site For Dummies (For Dummies (Computer/Tech)) (Paperback)

Amazon.com Review
If you’re just getting your feet wet in Web site construction, the first big hurdle is figuring out where to start. Building a Web Site for Dummies lightens things up with humor and makes the challenge of building a site far less daunting. This book doesn’t zoom you right into coding HTML, although it covers the markup language quite well. Instead, it offers a much higher-level look at site design by examining the general questions of navigation princi (more…)

Web Design and Marketing Solutions for Business Websites (Paperback)

The best business websites serve their readers with strong content, well-architected design, and a focus on usability, readability, and accessibility. This book covers the fundamental aspects of building a website that works for the company, not against it. It covers the essentials of strong copywriting, and then dedicates several chapters to designing user-centric About, Products and Services, and Support sections. Your visitors come to your site because they are interested in (more…)

The Principles of Beautiful Web Design (Paperback)

Tired of making web sites that work absolutely perfectly but just don’t look nice? If so, then The Principles of Beautiful Web Design is for you. A simple, easy-to-follow guide, illustrated with plenty of full-color examples, this book will lead you through the process of creating great designs from start to finish. Good design principles are not rocket science, and using the information contained in this book will help you create stunning web sites. Understand the design proces (more…)

I’ve Got a Domain Name–Now What???: A Practical Guide to Building a Website and Web Presence (Paperback)

Setting up your own domain and website without a readily available office expert can be challenging, even for the technically savvy. You have to choose from multiple options, from simple to complex, to configure web technology to meet your needs. Individually, each software component is not difficult. It’s the oh-so-important details involved in putting them together that can be problematic. This book is your guide to the many technology tools that can be utilized to build yo (more…)

Building Findable Websites: Web Standards SEO and Beyond (Paperback)

This is not another SEO book written for marketing professionals.  Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:Help more people find your siteHelp users find content within your siteEncourage return visitsThe path this book travels through the villages of Web sta (more…)

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