Internet Marketing: a practical approach

Product Description
Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed.
Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optim… More >>

Internet Marketing: a practical approach

Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide (Paperback)

From Publishers Weekly
Fans of Jantsch’s popular marketing blog and Web site will be disappointed by this tepid resource. His Duct Tape Marketing refers to systematically “getting people who have a specific need or problem to know, like and trust you” and to inspire customers to “stick” to your company. The book plods through basic marketing precepts such as finding your ideal client, honing your message, being memorable, and making your Web site work for you. The chapters tha (more…)

Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide (Paperback)

From Publishers Weekly
Fans of Jantsch’s popular marketing blog and Web site will be disappointed by this tepid resource. His Duct Tape Marketing refers to systematically “getting people who have a specific need or problem to know, like and trust you” and to inspire customers to “stick” to your company. The book plods through basic marketing precepts such as finding your ideal client, honing your message, being memorable, and making your Web site work for you. The chapters tha (more…)

I’ve Got a Domain Name–Now What???: A Practical Guide to Building a Website and Web Presence (Paperback)

Setting up your own domain and website without a readily available office expert can be challenging, even for the technically savvy. You have to choose from multiple options, from simple to complex, to configure web technology to meet your needs. Individually, each software component is not difficult. It’s the oh-so-important details involved in putting them together that can be problematic. This book is your guide to the many technology tools that can be utilized to build yo (more…)