Login form
Login:  
Password:  

Product Description
The Ultimate Guide To Social Media Marketing

 

The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.

 

Using the systematic approach presented in this comprehensive guide, you'll learn how to:

  • Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment
  • Determine which social media tactics you should be using with your customers and employees
  • Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem
  • Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy
  • Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects
  • Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive

Virtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business.

If you want to grow your business, you have to stay connected to your stakeholders- whether you're a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition.
Viral Marketing Crash Course
How are you? We’re winding down to the end of this short course. But we still need to go over
a few things.

Today we are going to jump right into how you can take your viral marketing campaign mobile.

Mobile devices, mobile phones and PDA’s are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well. We are good at filtering.

The very idea of unwanted advertising streaming through our Blackberries is annoying. Mobile devices are the ultimate opt-in medium and, therefore, a great way for marketers to connect with users, if that’s what the users want. “WANT” is the key word here. How should marketers approach the medium?

There are three main ways to achieve this. They are:

1. Offer exclusive content. Anyone can offer ring tones. It’s the unique content, such as exclusive mobile images of new brand concepts, that drives interest and calls them out in other media like e-mail campaigns, newsletters, websites, etc. So a wireless campaign is most effective when it offers exclusive content for wireless devices.

2. Make it useful and timely. Think about what would be handy and helpful to have on a mobile device. Last year, for example, Food Network enabled Sprint customers to download shopping lists for their Thanksgiving dinners. There was a lot of “Sprint-envy” going around among non-sprint customers.

3. Clearly define objectives. Usually, one of two business objectives drives successful mobile experiences: incremental revenue of brand intimacy. On the intimacy factor, a text message usually takes priority over almost any other form of communication. Why? Because we haven’t yet been saturated with mobile spam, and this is what causes us to prioritize wireless messaging over voice.

Mobile marketing has been out there for a while but we marketers have new territory to explore. Video offers fantastic opportunities for engagement. Consumers already bypass their filters for highly useful or entertaining content and will do so for rich exclusive, compelling content.

I hope today’s lesson was helpful to you.

Don’t forget to check your mail tomorrow we will be talking about  “Folksonomies” (tagging) as a viral marketing tool.

Click here to read more about viral marketing